WATCH THIS: Popcaan “Never Sober” Official Music Video
Think Fast: Your Girl’s Driving You To The Beach And Three Sexy Girls Flag You Down! What Do You Do? Jamaican dancehall sensation (and Stussy spokesman) Popcaan has cemented himself in urban mainstream music culture by collaborating with the the likes of budding hip-hop artist Young Thug and more. Following his guest appearance on Drake’s leaked “Controlla” single, […]
WATCH THIS: Noah Landale “Jamaica” Official Music Video PREMIERE
The Rising Of A New Voice Out of JA By Way of The UK Dividing his time between London, England and his Jamaican birthplace, singer Noah Landale has developed a cosmopolitan approach to reggae that encompasses various influences and has a multi-generational appeal. His current single “Can’t Let Go,” produced by London-based Andre Solid for […]
Sasco, Cham, Tanya, Jovi & Omari Shell Down SXSW 2016, Represent Reggae & Dancehall To The Fullest
Irie Jam x Boomshots Make History at SXSW 2016 With tens of thousands of performers, panels, and premieres packed into nine short days, SXSW is all about FOMO. Whether you’re in Austin or not, Fear Of Missing Out is simply inevitable. So fret not thyself if you didn’t get a chance to witness Irie Jam […]
WATCH THIS: K’Coneil “Hot Like You” Official Music Video PREMIERE
Nothing Beats A Fly Chick In A Fast Whip We first noticed K’Coneil when he dropped “Me One,” a humorous counteraction to Dexta Daps’ “7Eleven.” Since then the MoBay-born singer who attended college in the U.S.—and once sang at Madison Square Garden as part of a contemporary gospel group—has carved out his own lane within […]
WATCH THIS: Tifa “The Champ” x “Big Bumper” Official Music Video PREMIERE
“Crouching Tiger Meets Kill Bill Meets Jamaica Booty Pageant” Tifa’s visuals are always next level, and this medley video featuring two songs—”The Champ” produced by Zj Chrome on the The Champ Riddim & “Big Bumper” on Birch’s Moskato Riddim (both distributed by the might 21st Hapilos Digital)—is no exception. Shot on location in Kingston Jamaica […]
WATCH THIS: I-Octane “Nuh Badda Dan Jah” Official Music Video PREMIERE
Octane Comes Before The Almighty With A Humble Heart You have some bwoy who feel like they’re wicked and dreadful. They march through the streets with the tallest tall-up and claim to run the road like tire. I-Octane’s thought-provoking tune on Good Good Production’s Cure Pain Riddim points out the folly of mortal men who […]
WATCH THIS: Dre Island “M-16” Official Music Video
Rise The Machine And Rinse It Clean Dre Island is a youth we’ve been checking for from time. He rolled into 2016 as one of Mass Appeal’s 16 Artists to Watch and today he drops what may be his most anticipated release yet, the first video off his “Now I Rise” project on E5 Records. […]
WATCH THIS: Keznamdi “Herbs” Official Music Video
Kez & Keida Work The Ital Steamer Ever since RiRi and Drizzy touched up the Pot O Gold “Sail Away” riddim with the chart-topping tune “Work,” Jamaican artists have been inspired to reimagine the tune in their own style and pattern. The latest “reworking” is a wicked ganja tune called “Herbs” by the rootical DJ […]
Dre Island “M-16” Video Shoot Behind-The-Scenes
The Official Music Video Premieres Tomorrow on Mass Appeal Named one of Mass Appeal’s “16 Artists To Watch in 2016,” the Jamaican artist and producer Dre Island is known for a lyrical attack that’s both “hard and heartical, streetwise and sensible.” On “M-16,” the first track from his highly anticipated Now I Rise project, Dre […]
WATCH THIS: Jahmiel “Where Were You” x “Great Man” Official Music Video PREMIERE
Oh Why Oh Why? You Get a Fight When You Start Try The road to “overnight success” is usually longer than it seems, and it’s not without pitfalls and stumbling blocks along the way. Just ask Jamiel Foster, aka Jahmiel, a youth known to true dancehall fans as one of the music’s most promising new […]
WATCH THIS: Mighty Mystic “How Many Miles” Official Music Video PREMIERE
The Never-Ending Journey of Love and Loss “This song symbolizes that there is no length of time, distance or space one is willing to travel to get back to or find the person they love—no matter the cost,” says Mighty Mystic, the Jamaica-born, Boston-based reggae singer who released his third album The Art of Balance […]
Reasoning with Popcaan:
“We Godly, But we Unruly Same Way”
EXCLUSIVE: The Unruly Boss Kicks It With Boomshots Long before Andrae Sutherland was known as Popcaan, back in primary school—the Jamaican equivalent of elementary—he wrote a letter to God. He asked the Lord to “open my brain in school” and to let him prosper in life. Moreover he asked God to allow his parents and […]