Rihanna’s Fashion Forward Design
Music and Fashion Icon Creates An Original Style For Puma As Puma’s Global Brand Ambassador and Puma’s Women’s Creative Director, Rihanna designed and customized variations of Classic Puma Sneakers. Her Suede and Platform Creeper sold out instantaneously and the sneaker brand saw a 40% rise in overall sales. In 2016, Rihanna took her creative direction […]
WATCH THIS: No-Maddz “Shotta” Official Music Video
Dah One Yah Bad To The Bone From their bugged-out Puma commercials (which somehow managed to snatch up sneaker money while subtly taking the piss) to their star turns in the film Better Mus Come, the acting, singing, and always laughing No-Maddz lads are undeniably brilliant. But there was always a sense amongst their hardcore […]
Reasoning With Cedella Marley
The Author, Designer, Melody Maker, CEO & Mom Drops By To Chat Yesterday was a special day at Miss Lily’s Variety. Cedella Marley stopped by to sign copies of her latest children’s book, One Love and to kick off the celebration for what would have been her father’s 67th birthday…
WATCH THIS: WTF! Bolt Swag Tun Up In Korea
The World’s Fastest Man Reps Puma, And Dancehall, To The Fullest No more false starts. Usain Bolt successfully defended his 200m title yesterday at the IAAC world track & field championships in Daegu, South Korea. And today he and #TeamJamaica won another gold in the men’s 4x100m relay. So you dun know the swag tun up!
Usain Bolt Bigs Up Cedella Marley
PUMA Partners With Cedella To Design Jamaica’s 2012 Olympic Gear “It’s just going to be awesome,” said the world’s fastest man, Usain “Lightning” Bolt, after learning that fashion designer Cedella Marley — the firstborn daughter of Bob and Rita Marley — would be designing fresh new Olympic Gear for the Jamaican Track & Field team.
WATCH THIS: Usain Bolt Homecoming Jam
World’s Fastest Man Brings Olympic Gold Back To His Old School In Trelawny, Jamaica The first time Usain Bolt brought Olympic Gold back to Jamaica, the party tun up. Tony Matterhorn,Ravers Clavers, and Mystic were all there to celebrate the moment—and Boomshots was there too. Video after the jump.