Rihanna’s Fashion Forward Design
Music and Fashion Icon Creates An Original Style For Puma As Puma’s Global Brand Ambassador and Puma’s Women’s Creative Director, Rihanna designed and customized variations of Classic Puma Sneakers. Her Suede and Platform Creeper sold out instantaneously and the sneaker brand saw a 40% rise in overall sales. In 2016, Rihanna took her creative direction […]